Connecting Publishers, Platforms, and Marketers
We bridge the ecosystem with scalable, verified data solutions that deliver performance across every channel.
Our Mission
Our mission is simple: empower advertisers, agencies, and platforms with publisher-driven data that is accurate, transparent, and future-ready
Who We Are
Launched in 2025, PubDataIQ builds on two decades of innovation from BusinessWatch Network (BWN) and ConsumerWatch Network (CWN) — pioneers in publisher-sourced data and audience intelligence since 2004.
BWN began as a specialty digital publisher serving millions of business professionals, and CWN expanded that mission to consumer audiences across every major vertical. Together, they built one of the most comprehensive and trusted 1st-party data ecosystems in the U.S.
Today, PubDataIQ unites 240 million verified U.S. consumers and 50 million business professionals across 1,700 IAB categories, enriched with demographics, purchase activity, and behavioral signals. Every record is verified, time- and date-stamped, and connected through a robust identity graph of HEM, MAID, and IP linkages—ready for activation across the programmatic platform of your choice.
Advertisers gain precision, performance, and transparency. Publishers gain visibility, control, and incremental revenue.
Our mission remains the same: to deliver accurate, scalable, and privacy-compliant data solutions that connect advertisers, agencies, platforms, and publishers in a smarter, more transparent digital marketplace.
