Data Solutions Built for Agencies
Curate verified business and consumer audiences to deliver precise targeting, stronger ROI, and measurable results for your clients.
Declining cookie value
Reduced reliability of third-party cookies for targeting and tracking.
Fragmented targeting
Difficulty reaching audiences consistently across multiple platforms.
Inconsistent ROI
Uncertainty in campaign performance and return on ad spend.
Why Agencies Need Better Data
Agencies today must navigate a rapidly changing advertising landscape, where traditional methods are losing effectiveness. Key challenges include:
Our Solutions
First-Party Data That Works
Audience Data Licensing
Access curated B2B and B2C audience segments across leading DSPs, DMPs, and curation platforms for precise targeting at scale.
Custom Audience Builds
Develop tailored data sets designed around specific campaign goals, verticals, and client objectives.
Identity & Targeting Solutions
Reach the right audiences through deterministic and probabilistic matching with HEM, MAID, IP, and other identifiers.
Performance Enhancements
Apply data overlays that expand reach, improve accuracy, and increase ROI for agency-driven campaigns.
Why Agencies Partner With Us
Scale & Accuracy
Access 240M+ U.S. consumers and 50M+ business professionals, all verified and persistent.
Cross-Persona Coverage
Our proprietary Biz2Home linkage connects work and household identities for a complete view of your audience.
Actionable Purchase Data
Track 800+ brand purchase activities each month to identify high-intent shopper segments.
Behavioral Depth
Leverage insights from 130M monthly active consumers across 1,700 IAB categories.
Identity Matching
Tap into 2B+ HEM, MAID, and IP linkages for deterministic and probabilistic activation with high match rates.
Proven Performance
BWN and CWN audiences consistently deliver stronger CTRs and conversions compared to open exchange targeting.
Privacy-Compliant
All data is CCPA-compliant, consent-based, and secured through encryption and anonymization.
01
Connect
Work with our team to define your audience goals and campaign objectives.
02
Select
Choose from curated B2B and B2C segments, or request a custom audience build aligned to your client’s needs.
03
Activate
Select and deploy your Deal ID at your preferred DSP. Watch your clients campaign, win big.
How It Works
We make it simple for agencies to activate high-quality data for their clients.
Why Agencies Partner With Us
Yes. Our internal team focuses on strategic partnerships and data licensing.
Increase distribution, visibility, and usage into BWN and CWN data, as a marketplace leader in first-party intelligent business and consumer publisher data.
Our data is already used by Fortune 500 companies, leading agencies, and programmatic buyers across verticals including retail, CPG, healthcare, finance, and B2B SaaS platforms.
Currently available via Lotame, LiveRamp, and select DSP/DMP integrations (e.g., The Trade Desk). We are also working with Experian to make our data available via their platform.
Yes. We can create exclusive curated segments (e.g., vertical-specific or persona-linked data packages) to help differentiate supply.
No restrictions on verticals or buyers, provided use is for legitimate advertising purposes and complies with our privacy standards. Sensitive categories (e.g., health/children) follow standard IAB/TAG guidelines.
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Proprietary publishing assets (BusinessWatch Network, ConsumerWatch Network, and Publisher Data Exchange partners)
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Persistent site and content engagement signals
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Verified demographic and brand purchase activity collection
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IP/time-stamp archive matching
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HEM and MAID IDs
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MAID-to-HEM-to-IP
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We are fully CCPA-compliant. Consent management is integrated into publisher properties, ID data is encrypted/anonymized and aggregated, and opt-outs are fully supported.
Primarily the United States.
Data is stored at LiveRamp. We are currently working with Experian to make our data available via their platform.
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240M U.S. residents with complete demographics
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50M business professionals (35M linked to matched consumer personas)
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2B+ identifiers across HEM, MAID, and IP linkages
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Yes. We support custom audience builds across B2B and B2C categories. Typical turnaround is 3–5 business days.
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Example: MAID/HEM/IP data matched across business and consumer personas.
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