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Insights and ideas shaping the future of publisher data and audience intelligence.

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The Death of Bad Identity: How Better ID Graphs Improve CPM Efficiency

Bad identity is dying

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How to Build Smarter Deal IDs With Publisher-Verified Data

The expectation should be success for all parties in the deal

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Story Time: AI Probabilistic & Deterministic Targeting

Stories of industry, for your enjoyment and intellectual curiosity

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