First-Party Data
Built for Ad Tech
Enhance your targeting, identity resolution, and campaign performance with 240M+ consumer profiles and 50M+ business professionals.
Powering Platforms with Verified First-Party Data
PubDataIQ is a publisher-driven data exchange that transforms rich first-party data into actionable intelligence for ad tech platforms. With more than 10 billion rows of B2B and B2C data, including 90M+ business contacts, 240M+ consumer profiles, 1,700 IAB categories, and 800+ brand purchase activities, we provide the scale and precision platforms need to drive measurable outcomes.
Our Services for Platforms
Audience Data Licensing
Access curated B2B and B2C segments across DSPs, DMPs, and curation platforms.
Custom Audience Builds
Request tailored data sets aligned with platform requirements and vertical needs.
Identity & Targeting Solutions
Utilize deterministic and probabilistic matching with HEM, MAID, IP, and household IDs for high match rates.
Performance Enhancements
Add data overlays that increase campaign reach, targeting accuracy, and ROI for platform clients.
PubDataIQ at a Glance
Growth Benchmarks
➤ B2B data: 40M → 97M contacts
➤ Consumer Online Actives: 34M → 135M
➤ IAB Segments: 34 → 1,700+
➤ Flagged Events: 1B → 13.4B
➤ Biz2Home: 35M+ professionals
➤ MAID2HEM: 2B+ linkages
➤ HEM monetization: 314M → 1B+
➤ Proven lifts in CTR & conversions vs open exchange
Data Collection
➤ Publisher networks (BWN, CWN, PDE)
➤ Content & engagement signals
➤ Verified demographics & purchase activity
➤ IP and timestamp archive matching
➤ HEM & MAID IDs, with MAID-to-HEM-to-IP linkage
Identity Types Supported
➤ Hashed Email (HEM)
➤ Mobile Ad IDs (MAIDs)
➤ IP Address
➤ Household & Persona IDs
➤ LiveRampID / UID2
Scale & Coverage
➤ 240M U.S. residents with full demographics
➤ 50M business professionals (35M matched to households)
➤ 2B+ identifiers across HEM, MAID, and IP
01
Integrate
Seamlessly connect with PubDataIQ through leading DSPs, DMPs, and curation platforms, or via direct data licensing.
02
Enrich
Enhance your platform with verified business and consumer data, identity graph linkages, and purchase behavior signals to strengthen targeting and identity resolution.
03
Activate
Deploy curated or custom audience segments at scale, ensuring high match rates and measurable results for your clients.
How We Work
With Platforms
We make it simple for ad tech platforms to integrate and activate high-quality first-party data.
Why Agencies Partner With Us
Our data is first-party, sourced directly from publisher networks (BusinessWatch Network and ConsumerWatch Network). Records are time-stamped, verified, and tied to a robust identity graph — never scraped or brokered.
Our data is currently available via Lotame, LiveRamp, The Trade Desk, and other DSP/DMP integrations. We are also working with Experian to expand availability.
Yes. We offer curated and custom audience builds, including vertical-specific and persona-linked data packages. Typical turnaround is 3–5 business days.
Consumer demographics, business firmographics, and purchase activity are updated monthly, while identifiers such as HEM, MAID, and IP are refreshed continuously.
We are CCPA-compliant. Consent management is integrated into publisher properties, all ID data is encrypted and anonymized, and opt-outs are fully supported.
Yes. BWN and CWN audiences consistently deliver higher CTRs and conversion rates compared to open exchange targeting.